On the heels of what can only be described (by me) as notification-palooza, I thought I’d share why the new algorithm based feed from Instagram does not have me freaking out, and why I’m not (yet!) turning on notifications for ANY accounts that I follow.
1. The VERY last thing I need more of in my life is notifications. My phone already alerts me to the things I NEED to do: appointments, scheduled phone calls, Mayhem’s gymnastics class, giving Moxie her heartworm meds, etc. Most of these things would be forgotten without said notifications, and therefore, I’m super duper grateful for these notifications. BUT, I have ZERO notifications turned on for my social media apps. Truth. Because the last thing I need is to be more distracted by social media than I already am when I open these apps. So, if I were to turn on notifications for all of my favorite accounts, my phone will ding each and every time one of those accounts posts something new. Ummmmm, I just can’t…
2. I don’t hate change. Stay with me here. I totally get that most people are super adverse to change and I’m going to be among the minority in my feelings on this, but I’m kind of intrigued to see the changes. I believe that most of the info being spread about the changes are very fear based and misleading. People are in a panic thinking that no one is ever going to see their posts anymore and my understanding is that couldn’t be further from the truth. As I read it, the content that YOU engage with most is the type of content that may pop up in YOUR feed first … followed by a chronological feed of everything you follow. So let’s say the accounts that I engage with (like and comment on) which happen to be friends and my favorite Instagrammers have posted something overnight while I was sleeping (and they were leading much more exciting lives). Now, when I hop onto Instagram in the morning, the first few posts I see are a few of my fav accounts, and then everything else follows as it normally would. Can I be honest for a second? I think I’m going to LOVE that. And seeing posts from accounts that I really enjoy the most FIRST is not going to stop me from scrolling back through to see what else I missed. I’m still going to see what everyone is up to. But seeing some of my favs at the top of my feed could be a welcome change.
3. It’s not actually a popularity contest. Or at least I don’t see it that way. I could be wrong. Very very wrong. And trust me, those with a substantial following would certainly have a LOT to lose if it is indeed a popularity contest. My hope is that YOU will see what YOU engage with the most first. So if you engage more with your friends and family than you do with our content, you may see posts from your friends and family before you see our stuff. Even if we posted more recently. What I don’t believe will happen is that content will just disappear into the ether … never to be seen at all. I could be wrong. Very very wrong. But I think it’s a great move on Instagram’s part … choosing to show you what YOU choose to engage with the most FIRST. And I’m pretty sure that this doesn’t mean that stuff that OTHER people engage with most is going to show up in YOUR feed first.
So what does this mean for you? I’m going to let you in on something I know for sure (and you probably do to). I know that a lot of people who make any kind of income from Instagram (us included) pay attention to days of the week and time of day for posting sponsored content. Which means that sponsored content is often geared toward the days and hours when the statistics show that the biggest audience is on and engaged with Instagram. I know that I’ve personally seen that certain days and hours are now LOADED with paid for content. And I think Instagram obviously knows it too. And I think maybe they want to shake things up a little to keep the integrity of people seeing what they want to see (first) before an endless stream of content optimized for your eyes at that given time.
I could be wrong. Very very wrong. But I’m going to have a little faith, let them work through the kinks, and believe that the folks at Instagram really do have the best interest of the end user in mind. And that if you’re enjoying what you see from us, you’ll continue to see it. But I guess only time will really tell.
Thoughts? Are you freaking out about the changes, or are you hanging in there and waiting to see what happens?